Hello everyone, how are you? Have you had a great holiday? I hope you do. Now, I am back with new content about traveling. But, it is not pure traveling information because I will represent how impacts of mass media highly affect people’s traveling perception and behaviours. Without further saying, let’s get started.
The impacts in this case that I am about to mention are according to theory. So, whether they can become practical or not, I will let you, my readers, judge the assumption!
To start with, the impacts of mass media on people’s travelling can be separated into two main aspects just like every coin has two sides. They are positive and negative ones.
I will begin with a positive aspect, first. Based on the theory, it says that the mass media are able to raise a level of awareness. In general, this statement implies that critical or important social issues presented by any kinds of mass media can more or least aware people in the society.
For instance, there are so many news stories about poor public transportations in Thailand: “25 killed as public vans collided at Dong-Mueang tollway.” or “Taxi driver raped a female passenger at midnight.” All of those news have been reported consequently in a series on both TV broadcasting and social media. So, other people will fear about using Thai public transportations, and may avoid to use them.
Let’s apply this to travelling. Recently, when certain places are promoted online or on TV programs, people will strongly demand to go there. This happens commonly to a restaurant review. If the place was broadcasted at day time, it turns about that the restaurant will be crowded in the evening as it gains attention from media.
Apart from this, the impacts of mass media on travelling tend to expand to the point that travelling content on mass media can deal with social impacts as well.
If it is a general story, social websites like change.org are helpful. In terms of travelling, people can promote directly online as well. For example, the very considerable prominent concert of Thailand, Big Mountain usually held at Kao Yai National Park in the past, so many people go there for both music and vocation. With the massive numbers of visitors, the official cannot fully control all of them.
As a result, some irresponsible visitors loiter some waste affecting natural environment. Moreover, some people even took the concert as a great chance to enter to the national park, and illegally hunt and harm wild animals. Later on, more and more people who care about this social issue promote the campaign to help animals and nature on social media so that any visitors become aware of what is right or wrong.
The last point of positive aspects that the mass media affect travelling is that it is in form of economics. Commonly, people can promote each place, hotel, tourist attraction and restaurant via social media. Most of the time, each famous location of each place will appear on a travelling review website. If it is a personal blog like mine, it is not an advertisement. In contrast, if it is a professional one, the places may pay to promote itself on the website in order to run better economics.
Now, let’s shift gear to talk about negative sides.
The first one is about consumerism. It is the idea that we have to buy more stuff than what we actually need. I will compare and give an example about this along with the positive aspect one called social impact. In social impact, I said that it helps to reserve any place that is in trouble, right? Not long ago, there is a promoting picture on social media about the world’s top ten places that are about to extinct.
Instead of feeling reservation, people commented that we must go there before they become washed away! The plot twisted from the original purpose that wants to reserve good rare places. More importantly, those places have never ever been in people’s mind before. They may also plan to go to other places, but as those ten places are about to die, they eager to go without necessities. Clearly, it is consumerism.
Moving along to this idea, the negative aspects include a moral vacuum which highlights the point that people get used to things, so they ignore. Let’s use the previous example—the world’s top ten places that are about to extinct. When they see it, they may neglect the issue since this kind of thing just happens in everyday life. For example, they have seen other campaigns about reserved animals before. Likely, the pattern of how the issues are promoting is the same, so audiences get familiar with it, and take no action at all.
Next, it is about missing national images. Nowadays, it is the ear of pop culture because it can gain majority’s interests. While the pop culture is increasing, the original culture tends to decline. To give an example, one of famous pop cultures in Thailand is about BBQ and grilled foods in Korean or Japanese styles. This idea may result from K-drama and J-drama because most of them will have a scene of eating BBQ. Therefore, many BBQ restaurants in Korean and Japanese styles have increased.
Obviously, we can see these BBQ restaurants in all department stores. Sometimes, around 5 of them are located on the same floor and nearby each other. For Thai food, you can probably find it at a food court, but it is too crowded.
So, many people ended up at those BBQ restaurants. Some foreigners like my uncle who visited Thailand also thought BBQ is a part of Thai cuisine. We do have our own BBQ, but it was replaced by the pop culture.
To conclude this, the impacts of mass media on people’s travelling perception and behaviours can be in both positive and negative ways. For the positive view, according to a theory, it covers the level of awareness, social and economic impact. On the contrary, the negative point focuses on consumerism, moral vacuum and missing national images.