Cartoon Theme Cafe and Collaboration with Media
Hello guys, warmly welcome back to my blog again! How have you been doing so far? For me, I think the weather is getting a bit hotter day by day. So, I try to seek out for a solution to this problem. Then, one of my best friend, Nitchakul “Aim” Kosaiyakanon whose blog is wherever066x, came out with an idea that we should go hanging out at a cafe for absorbing cooler temperatures and trying new cool drinks. Moreover, the cafe always has a great ambience, so at least, it can help us feel better!
If we go to a normal cafe, I think that it is a bit too boring since we can find them around the place from school area to big shopping malls. If we have to visit any of them, It should be unique as well as interesting. Then, today I will recommend you guys 3 cartoon theme cafes located in Phatum Wan district or Siam!!
Cartoon theme cafes in Siam area
1. Moomin’s Cafe
First of all, let’s start with Moomin’s cafe where is located on the 4th floor of Siam Centre. The place is easy to go as the shopping mall is directly linked to the BTS station. Taking out the Siam station, you can walk inside the building. Then, going up to the 4th floor, Moomin’s Cafe is right there waiting for you. Basically, this cafe is decorated under the Finnish character theme that has a similar appearance to white hippopotamuses. Moonin is actually a series of cartoon books which were released between 1945 and 1993. In the cafe, some menu has Moomin’s identity along with each dish to give a glimpse of Moomin’s world. It is a good place for those cartoon addicts or Moomin lovers. More importantly, within the cafe, there is also a souvenir store selling Moomin products for visitors.
2. Charlie Brown’s Cafe
The next place that I would like to introduce to you guys is called Charlie Brown’s Cafe which is located at MBK Centre on the 7th floor. So, if you want to visit this cafe, you need to take off at National Stadium BTS station that directly links to MBK Centre. Compared with Moomin’s cafe, this place has much more elements to resemble the cartoon theme cafe.
Charlie Brown is a male kid character owing a beagle dog named Snoopy. Charlie Brown and Snoopy are one of the most famous comic strips in the United States. Moreover, they also appear in a series of TV animation as well as a movie.
In the cafe, most of the decorations cooperate with Charlie Brown and Snoopy theme. The cafe’s furniture has several cartoon-printed stickers on top to show the identity of Snoopy. Likewise, all of the containers including plates, mugs and coffee cups were especially designed to match the character theme. Plus, the foods such as rice and cake are shaped into the character theme when it comes to the food presentation.
3. Sanrio Hello Kitty Cafe
The last cafe in Siam area that I would like to introduce today comes with the theme of Hello Kitty. This character originates in Japan and becomes famous all around the world. Most people think that this fictional character is a cat character, yet it is not. In fact, Hello Kitty is originally aimed at pre-adolescent females.
Sanrio Hello Kitty Cafe seems like the biggest cafe out of the other three cafes because it is located out of the department shopping mall. This cafe is located at Siam Square One where is directly connected to Siam BTS station again. Plus, this cafe has three stories: the first floor is for cafe and drinks, the second floor is exclusively open for a special event, and the third floor is for a spa. The whole building and interior decoration is coloured pink with many feminine decorations. Another noticeable spot in this cafe is that all of the chairs are shaped into Hello Kitty face. It is not just a print!
Next, let’s talk about the food. It is not beyond expectation that everything is set with Hello Kitty theme, so this cafe would be a recommended place for all girls.
Now, let analyse these cafes with media disruption! First of all, these three cafes are under the cartoon themes of three famous characters:
Moomin is popular in Finland.
Charlie Brown and Snoopy are popular in the United States.
Hello Kitty is popular in Japan.
Therefore, each character is a pop icon from different regions. Three of them are represented in both comic strips and animations, so they are easy to reach many people. Moreover, the content in the cartoon is easy to understand which is a good quality of popular culture.
However, since the time is passing by, only using these kinds of media platforms are not enough to promote the characters. They require more combination of visuals, mobile and social parts due to the media disruption that many media are combined together to represent one thing. In other words, it is the exploiting a mix of media to tell a story. As a result, the cartoon theme cafes occur. The sender can communicate about the character through various ways from screens to tangible stuff like a real cafe. Even at the cafe, some messages that appear on comic strips are also apparent at the real place. It is how the themes are put together in order.
Moreover, this kind of strategy goes according to the marketing. More media for distributing products can increase the sale points because more people can be engaged in it. In the past, only kids or teenagers may be the target audience as they are likely to watch and read the cartoon. In contrast, nowadays we have a real cafe open for anyone to take a visit. It can get an attention from both adolescents and normal adults who would just enjoy the foods and drinks. It is similar to gain more money from both cartoons and cafes.